My first case study: discovering the best ads campaign possible.

I was asked by an italian online vintage clothing seller to find, with his limited database, the best possible way to run an Ad campagin using Google Ads targeting italian audience.
I decided to venture into his dataset and find where in Italy his clothing were selling the most, which kind of clothings were selling the most and which category of individuals would have been the best targets for the Ad based on Age and Size.

For this analysis i decided to use the Google Docs (Spreadsheets) files the stakeholder already had, which did contain everything i needed.

Before conducting the analysis, i cleaned and prepared the data by:

I identified the following trends:

My recommendations for actions to follow are: